Rob Love is a seasoned veteran in the music industry and considered one of the most brilliant minds of multi-cultural lifestyle management. He is the founder of the world famous Def Jam Street team and is credited for the multi-platinum success of Jay- Z, Ludacris, LL Cool J, Methodman and Redman. Rob’s unique approach to lifestyle marketing and promotions spawned an emergence of new branding opportunities for trans-cultural markets influenced by music icons. Fashion, Film and politics have new branding strategies that integrate lifestyle and product marketing intelligence for consumer consumption that defines the trend.
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